3R GTM Intake & Assessment (scored)

Rate your current messaging and market presence honestly.
Each question is scored 0–5, where 5 earns 100% of that question's weight. The six weighted scores add up to your total out of 100%.

Your Name

Date

Your Email

Business / Brand

Website

Ideal Client

Industry

The 3R Assessment	Weight	Score yourself (5 = full weight) 012345	Weighted %
R 1. Recognition – Do they see themselves? My message instantly reflects my ideal client's challenges, goals, and reality.	25%	0 1 2 3 4 5	–
R 2. Relevance – Do they believe you can help? My audience understands how I help and why it matters to them.	25%	0 1 2 3 4 5	–
R 3. Relationship – Do they trust you? My credibility, expertise, and proof of results build confidence quickly.	25%	0 1 2 3 4 5	–
C 4. Clarity – Is my message clear and specific? It's easy to understand what I do, who I help, and the outcomes I deliver.	10%	0 1 2 3 4 5	–
D 5. Differentiation – Do I own my difference? My unique approach and perspective are unmistakable.	10%	0 1 2 3 4 5	–
C 6. Consistency – Am I showing up consistently? My message is consistent across my website, content, and conversations.	5%	0 1 2 3 4 5	–
Total	100%		0% / 100%

What's one thing you're doing well? What's one area you know needs the most improvement? Anything else we should know?

Your 3R Score

0% / 100%

High Opportunity

Score Guide

80–100%

Strong Foundation

You're positioned to ramp—fine tune and accelerate.

60–79%

In Progress

You have momentum—sharpen your message and build trust.

40–59%

Needs Focus

Key gaps are holding you back—clarity is your next move.

0–39%

High Opportunity

Major gaps in the 3Rs—start with message and positioning.

Recommended Priority

Based on your lowest score

Next Steps

Schedule your 3R Strategy Session

Get your custom Message Blueprint

Align your content & presence

Start your Ramp

Send My Results

Add your name and email above, then send your scored assessment to GTM Ally for review. Remember to screenshot this page first — your results are not saved here.